What Business Owners in Nepal Should Know About Digital Marketing?
Despite
the rapid shift in marketing trends from print to digital media in
recent years, businesses in Nepal are still refraining themselves from
digital marketing.
If you've been still ignoring digital
marketing for your business, is it because you think you're not ready
yet? Or, is it because you need some time to get established and figure
out the digital marketing aspect?
The problem with this approach
is that your potential audience is already on the internet searching for
a business like yours. And if they can't find you they will choose
others over you.
What is digital marketing?
In a nutshell, digital marketing aka online/internet marketing is an umbrella term for all marketing activities done over the internet. But it's not confined to the internet, it includes any marketing done over the digital channels to reach the target audience. This includes search engine marketing, social media, websites, email, apps, display ads and so on.
How people find your business today:
- A person is curious about your brand or business
- He/she searches online to see what they can find about you
- They expect to find your website or social media page
- They will look for reviews to learn what people are saying about your business
- If the person can't find your business online, they conclude that your business is not legitimate
- They will head somewhere else
There is never a guarantee that you will attract prospects just by existing. Forget attracting, they won't even know that you exist.
So, How Do You Start?
Here are a few simple ways to start.
Be accessible to your audience
The first place a normal consumer searches for what they need is on the internet.
Let customers come to you
When your business is online, you're never closed. Your customers can find you whenever they want.
Know your target audience
Just being available online isn't enough. If done right, digital marketing allows you to reach the right audience.
10 Digital Marketing Strategies To Start With Your Business
Business website & blogging
Websites not only help you maintain online goodwill but also allows users to find information about your business. It is the first place your users visit when they search online regarding your business niche. It should be user-friendly and mobile-friendly (responsive).
Blogging is a great way to connect with people. It is the best organic approach of getting people to your website, tell your people your stories and make a profit.
Search engine optimization (SEO)
People need to be able to find your website. How do they do that?
SEO is the process of increasing website traffic by improving website ranks in search engines. There are two aspects of SEO, on-page and off-page SEO. On-page involves using the right keywords on website, sitemaps, meta tags, and so on while off-page SEO involves link building, social bookmarking, etc.
Social media marketing
About 33% of internet users use social media in Nepal. Facebook is the number one social media (around 10 million users in 2019) followed by YouTube, Messenger, and Instagram. It's the best place to improve your branding and get in touch with the right audience.
TOP 5 SOCIAL MEDIA PLATFORMS FOR MARKETING IN 2019:
- YouTube
Content marketing
Content marketing refers to creating and distributing valuable materials such as blogs, images, videos, podcasts, social media posts, etc over the internet.
The goal is to attract the right visitors with relevant and valuable content and pursue them to take some action.
Pay per click (PPC) ads
Pay per click advertising is online paid ads where you only pay when someone clicks on your ad. The most common PPC ad is Google Ads (previously Google Adwords) while social media ads are also considered as PPC ads.
Local search optimization
Local search optimization is a part of off-page SEO which focuses on local searches such as:
hotels near me restaurants near me etc.
Most of the local searches are done through mobile devices. When a person searches for a particular business, they'll see the targeted results with business information.
Important factors to consider while optimizing for local search:
- On-page optimization for contact info
- Google My Business
- User behavior and mobile usage
- Social media signals
- Reviews and ratings
*Facebook and Google My Business are best for local SEO
Influencer marketing
Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.
People look forward to influencer's content whenever something new arrives in the market. Their reviews and recommendations make a huge impact on people's buying decisions. Influencers are not just celebrities now, it can be anyone with deep expertise in a certain niche.
In 2019, influencer marketing, especially on Instagram, saw a huge rise and it's not slowing down.
For eg: if you own a restaurant, a food blogger/vlogger can be an influencer for your business.
YouTube & video marketing
Video is the piece of content that can grab someone's attention the quickest.
53% of consumers engage with a brand after viewing a video on social media.
Leveraging the opportunity of video marketing, YouTube is the best platform to promote your videos and business.
Podcast and Vlogging
Podcast and vlogging are two best alternative digital marketing options to earn followers and money for the business.
A podcast can be one of your content marketing strategy. It's working because it provides genuine industry knowledge and leads to larger engagement with the listeners.
Similarly, vlogging is a visual way to connect to people like in podcasts. Vlogging and YouTube go hand to hand as well so you have two benefits: engagement and YouTube audience. So, jump into vlog culture, showcase your brand personality to a large audience.
The Importance of Digital Marketing for Your Business
Your prospects are in the internet. That is where they expect to find you. Internet is where modern buying process begins. The thing is just having a website or social media page won't help you grow. You need a clear digital marketing strategy to outrank your competitors in the niche and establish a brand. This is where we can help you.
Find out how we can help you employ digital marketing to grow your business. Give us a call to schedule a consultation: +977-01-4101084 or email us at: info@marphatech.com
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